UI / UX for Product App
Reach Analytics — Brand Infusion
Reach Analytics is a start-up in the heart of Silicon Valley. Their VP of Marketing came to me with some fresh ideas on how to jump start the brand. Together, we began crafting strategies on how to develop the Reach Analytics brand and apply these branded elements to existing (and newly developed) collateral pieces and web assests. Reach sends out lots of communication materials to their clients in an effort to drive users to their site, and ultimatley buy their product, which is an app that uses predictive marketing for customer aquisition.
We developed some of the following key pieces:
• website redesign
• email marketing campaign
• branding elements to cascade across all collateral materials
• UIX/UX of the new app design
• printed pieces such as case studies, white papers, etc.
• custom illustration and iconography.