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Eat Real Festival 2015, Oakland

Illustration & Event Signage

The Eat Real Festival has been going strong for a number of years in Oakland. This year's theme was 'drink real' — so we focused the poster design on all things beverage related. The festival takes place in Jack London Square, and includes a variety of wayfining signage, volunteer goodies, and lots of great food and drinks. 

Client: Food Craft Institute
Lead Designer & Illustrator: Gretchen Natvig
Creative Direction: Michael Higgs
Creative collaboration: Original branding created by the design firm, I Shot Him — with additional illustrations by Elizabeth Vereker.